Is your business benefiting from current export opportunities?
**If you’ve never exported or would like to export more, then now is most certainly the time.** As the UK struggles to emerge out of the economic doldrums at the same pace as other markets, more and more ambitious UK companies are looking to grow their business, spread their risk and improve their margins by selling their goods or services overseas. “Made in Britain” still means quality across the world, even if it might now read “made in the EU”. Yet it’s hard to discern which markets are right for your individual business and where you can make the highest return on an investment? This needs thought, a strategy, a cunning plan. Over 50,000 UK businesses exported over £250bn of goods and services last year, increasing profitability and utilising production or resource capability to the full. In doing so they have reduced their reliance on the state of the UK economy and sought out partners, distributors, JV’s or key accounts that have added an exciting new and profitable dimension to their business. The best place to start is a market capability review. The analysis of trends such as income per capita or Gross Domestic Product can give you a high level view of a given market, but very little insight into the potential demand for your unique widget or grommet. A successful market entry strategy is based on a combination of desk and field research. Market visits, competitor analysis, potential barriers to entry and an examination of the various routes to market. The basic question, “why would someone change suppliers?” must be asked. You need hard facts, no speculation, gut feel or “lets export there because the beaches are good/ski slopes are excellent”, although I’d personally opt for the beach. Then there are resource issues and a potential capability gap to address. Who will contact the potential customers? A new resource? Or could it be added it to the job description of someone already in the business? You’ll have no shortage of volunteers for that business trip to Dubai in January, but Siberia in the same month doesn’t quite seem as appealing. If not a new resource then who will focus on the core business back home while the exciting chase for the $, € or ¥ takes place? Language, business culture, product approvals, packaging, labelling, logistics and simply getting paid, (breathe) the list goes on and on. In fact, it’s a wonder anyone every exports anything at all. Copernicus has a presence in 16 countries and affiliates in 42 more. We offer a fast track resource to take your business into new markets within 90 days, identifying new profitable opportunities that can add real growth and a new dimension to your working life. New accounts overseas can be supported by one of our Interim Key Account managers locally, and hey presto! You have your own virtual outsourced export department. We even assist and guide you with applications for any UK or EU grants and funding that you may be entitled to along the way. For more information about the Copernicus connecting markets services visit us at
or mail us at for a free, informal export potential consultation.